jennifer.baker@biznet.net | 2 Blog(s)
Jennifer Baker creates content for clients with a focus on microlearning, business development, and emotional intelligence. She has served as an editor and writer for several magazines including Charleston and Richmond Magazine, and centers much of her freelance public relations work on non-profit arts and education.

New Beginnings

October 12, 2021

We are feeling that back-to-school feeling and the anticipation of new beginnings. Maybe it’s our new office space that has us organizing, re-imagining, and feeling a renewed sense of excitement. At a time when the world remains chaotic and uncertain, getting to plan and brainstorm for clients is a welcome dose of normalcy. We are happiest when the creativity is flowing. We are thankful for longstanding clients and the relationships we have created over many years and projects. We are equally thankful for the new arrivals that trust us to help re-imagine their events. It’s a time for flexibility and a nimbleness that surprises. There are challenges, but by and large, people are adaptable and open to new ways of working. As fall approaches and events and conferences continue to

Going Hybrid

Vendor Hall Screenshot
April 29, 2021

It was a year ago last March that we were setting up registration and tracking systems for a conference in Dallas when the entire thing was cancelled due to the COVID-19 lockdown within hours of us being ready to go. We had to turn right around, pack up, and fly home unsure of the future. We paused and reassessed along with the rest of the world as we figured out how to adjust to the new normal. We’ve been in the business of internet communication and event registration for more than twenty years. Events and meetings make our world go round. Suddenly, as our event clients scrambled, we did too. Things could have gotten pretty dicey, but we kept talking to our clients, many of whom we’ve known for years,